video + photo shoot
Thank you for allowing me the time to present this to you. Please let me know if you have any questions.
With a small budget in mind this would be the most cost effective and on target video for Allora.
We would have a child models playing around with the glasses. Trading them with each other (and still looking cute). I think this look will also go with the design I have seen, bright colors, close up happy look. We would switch between wides of the children alone and with their "friends" and close ups and then get in for some super close ups to show the design of the glasses.
With this style shoot, we can break it up on the back end between photo and video since we could light and style something like this for both.
The main components that will factor into the budget is the casting and makeup & wardrobe.
This is something that may take more work and thought to implement but as soon as I heard eyeglasses this is what popped into my mined. The stripped down concept is to have surprise videos, almost as if some pictures turn into video. Its a pure eye catcher and will lead the visitor to to explore further. Ill post a link to the main page where the layout works well, and then a link to a product alone. We would also incorporate styled pictures of the glasses in appropriate surroundings and models wearing them.
They only use the video halfway down the main page so let it load and scroll down.
Heres a link to the main page:
Heres a link to the product page: